Nike & Adidas are mainstream brands in sneaker niche for now & yeah , that’s why You can definitely extract some trends out of their sale numbers per regions.

Originally posted on 24/7 Wall St.:

Nike swoosh logo (black)Global athletic and apparel maker Adidas released better-than-expected quarterly earnings. So did rival Nike Inc. (NYSE: NKE) about a month ago. Given the hundreds of millions of athletic shoes sold by them each year, in addition to the clothing each sells and the number of markets in which they operate, their results may not be a bad proxy for the global consumer economy.

According to the Adidas first-quarter earnings release:

In the first quarter of 2013, Group revenues were stable on a currency-neutral basis as a result of sales increases in Retail and Other Businesses. Currency translation effects had a negative impact on sales in euro terms. Group revenues decreased 2% to € 3.751 billion in the first quarter of 2013 from € 3.824 billion in 2012.


Retail sales increased 6% versus the prior year, driven by sales growth at both adidas and Reebok.

As should have been expected, sales in…

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