Global athletic and apparel maker Adidas released better-than-expected quarterly earnings. So did rival Nike Inc. (NYSE: NKE) about a month ago. Given the hundreds of millions of athletic shoes sold by them each year, in addition to the clothing each sells and the number of markets in which they operate, their results may not be a bad proxy for the global consumer economy.
Russian approach of getting themselves spotted out for Olympics in Sochi 2014.
Deserved? in which way? i mean distinctive each form other as distinctive are countries running them. Quite official & abstract, but view in numbers about this theme is here skift.com, for those who knows Russian language, this video will be one of those fantastic discussion led by Ksenya Sobchak about this theme here.
To run an epic 5 ring games , it should bring a POSITIVE feedback about the country, where they are hosted in a default – that’s something like an old saying. But have You noticed that it really is not so.. actually smth bad is revealed in a front lines before games starts each 2 years, each time before spectacle begins! Each time, when the games are prepared, something very wrong or something what damages a PR, is dug out of the character or the overall look of the hosting country.
In Russia it is something very ridiculous (not a strange visuals, not a human rights or bad trucks (of course we don’t know it yet, hopefully of course no), as this country is very specific on its own in all its aspects.. Everyone is talking about money, which comes not only form the Russians budget, but from so called Russian Oligarchs under pressure or by good will, who the hell knows that kitchen truly, but it really makes so much noise about amounts of money in the air in Russian federation while people are living still in bad conditions just right outside of the Moscow… So, for whom the impression is made? for investors? for tourists? for other countries (like a lying propaganda in a times of Cold War, that “we live better than others”, instead of revealing sad truth that majority actually live worse)?..
Doesn’t this seems very strange and so against Olympic Games’ true initial values? Games for everyone, games which unite, games which compare by physicals, games which should bring prosperity & order in places, where they are hosted?
Other way how to explain this is to see Russia as a child, which wants to show , what it actually has not. If You can not shine with something good, You shine with something what actually does not make sense. I their case – money, which could be used for getting in order this huge country. Why to shine with the money assets, if Your people mainly lives without them? why to host the most expensive games so far, if everything else is so far away from being the best in this country? why to pretend, why to be fake? For sure, that’s only for economy & politics once again. Not bad, not good, t is just the way it is, specific character has this federation, so deserved topics are on the spotlight this year before the games, lets’ enjoy, those who can: Sochi 2014
Fashion bloggers as a gap between fashion brand advertising departments and glossy magazines.
As any lady, i love those glossy magazines, where celebrities or models are posing in thousands of brands coming out of Fashion industry. It is well know way of monetizing popularity as well as measuring brand’s value in certain audience by making someone, who is admired by millions, a face for the fashion brand.
Now, when internet becomes more dominant in the magazine media, besides of on-line versions of feminine magazines, they must deal, interact, use this quite fresh leverage called Fashion blogging or fashionistas side by side to celebrities & well paid models.
For example this is the TOP 10 fashion bloggers by Fashionista.com those are the most visited personal fashion blogs at the moment.
And this is the TOP 50 of celebrities, which are “used” or which “reflect” the fashion industry not by blogging themselves, but by their appearing in front of cameras & etc daily, comes from TheFashionables.com
Some self made, some – created or tangled by the industry, some even grown-up by the fancy, luxurious, stylish labels, but in the end they all are a huge benefit to the whole fashion world.. in most of the times, especially in the beginning of being a fashionista it is a free advertisement to fashion brands, later on if blog is successful sites’ traffic can be monetized not only by mainstream affiliate programs.
So, a blogger & as well as actress works as an advertisement manager outsourcer for brands, which later on , when blog reached certain number of visitors (followers) per day or a star gained certain popularity rating, choose them as a representatives & share as gifts or compliments their items, or make “projects” together & represent them on web as well as on TV & in press.
In the end in this chain everybody is connected & benefiting each from other, it might change with a time, if web overcomes print media even more & more, but this time, this moment, when fashionistas despite being out there for several years already, are quite new channel or even “profession” , is the perfect time of being spotted out by those large magazines & monetize , and even make permanent & valuable their work, as they are always looking at influences on masses on street (or on web in this case).
For a readers point of view this can be a huge step of getting more familiar, selected, a bit closer information, look, advertisements to them, as Fashionistas act as information ambassadors on a level between well known magazines & advertisement departments of fashion companies, which sometimes might be a bit too far for larger range of fashion lovers, if we think about economical gap between those who really can afford brands & those who dream of wearing them thru magazines, fashionistas’ approaches and info sharing , if included in beloved glittering magazines, could narrow down the gap, mix luxury with street often, teach huge companies to come-up with product lines for wider range of new target groups.
More information channels – better media, more useful products by brands we love.
Must wealth of monarchy be somehow connected to the wealth and influence of the country it represents?
Yap! Of course they do That thing as well! You can reach them on twitter, facebook and other social media sites, not mentioning television, which they hooked-on long, long time ago already! An agent or some kind of representative will be posting in a name of this brand of course, but that’s what you’re expecting anyway…
So many scandals of non-approved pictures in magazines & over the web… Of course people are the main drive for band of BRF , as they chase for seeing something ugly or nice in monarchs lifes’ to feed their appetite for self merit . That’s from the story: ” look, how they dare?, if they can, why we can’t?” or ” when we were growing, that was not the fashion Royal family was showing”.. anything can be interpreted in various ways, but definitely they has some agency , which works for them, how does the look, how does their names appear in all print & web media… but something is not done quite right, if we dig deeper…
So, why do they keep their name “hot” & closer to the headlines? Doubt that England will ever in a hundred years change the way how their country is structured, so the earnings, of course is the one thing of why they need to be recognized, influencing, well known & etc.. British Royal Family isn’t only the Majesty of Queen, but all other members of family , who runs all kind of businesses & well known name is better leverage than not so known. But solid & respectable name could be THE BEST tool of course. In our days money is tide closely to the word/image spreading, as wealth of monarchy must be somehow connected to the wealth of the country it represents. So, see the Top 10 richest countries in the world here.
And if we look at the list of the Top 10 wealthiest royals in the world in this list, then we don’t see those faces we used to see quite often in worlds’ news headlines & as a hot topics online in social media..
Here You can find lately released official info about wealth of BRF.. so , scandalous and the most recognizable Royal brand isn’t actually so successful.. So, maybe all those PR actions done by them or happened they accidentally, whatever, really are damaging or slowing growth of the wealth & influence this brand could have if managed in different way.
A need of Self-actualization even in hard times, brings wealth for some brands.
Each end every time, when some disaster strikes, social media usage brands grows, top-listed topic’s clicks & views showers the soil for coming-up advertises. Companies owning these brands are doing no harm to humanity actually by themselves & they are not over-stepping any ethical borders, to be real, they just gives the space & opportunity to reveal our true human nature, let’s remember school years, where everyone saw this Maslow’s pyramid at least once. See the NEED in the top of the triangle, & say Yes to your ego. More or less we all live daily by fulfilling a pieces of our nature, particularly Self-Actualization can be reached thru anything, what involves our mental side to be reviewed by other humans, no matter one or more, we just need in some way to obtain that feeling-drug during the day by attracting some focus of others to us, our work, our goals, aims, achievements: real ones or fake ones, true ones or imagined ones, meaningful as well as those those – created without any sense!
As many of us, i start my day by browsing news & social sites, to be honest, it is almost impossible to avoid them anymore, as all news sites are bounded to Facebook, Instagram , Foresquare & etc.. This topic on theatlantic.com grabbed my attention after i saw several images on twitter, Instagram & Facebook with headlines about Storm Sandy, yes, yes, the MOST popular theme today (even hundred of days of someone in refugee camp somewhere in africa can’t beat one day of storm in NY city…). Topic reveals us which picture out there on web is REAL & which one is FAKE! & i thought, why would someone want to spend time & work on photoshop or grab some picture from archive or movie screen to post it on web by reflecting non-real feelings or information?
There might be several reasons of that, but in a conclusion they all fit to the top of the Maslow’s pyramid, shared above, definitely not to 2nd level of that triangle, which would be normal, to report & post photo because of SAFETY reasons of loved ones or to share Your location, or to report more about real scene, or maybe eve yes – share feelings on that scary accident or something unpleasant, but at least that makes One feel safer himself.. that all would be fine! But what we see one more pattern in our society, people instead of spending their lives with some sense, waste time & fakes-up photos of some dreadful story of others. Sure, that for those, who are trapped somewhere with cold feet in the water, to know that someone is sitting in photo-editing software & getting attention while he is safe, may seem ridiculous… if not more.
Out of human nature, even the dumb side, brands such as Instagram, Twitter & Facebook gain a commercial benefit! Perfect! I would say just brilliant! Cause their product they are offering (a space for sharing, getting attention, feel connected) – is psychologically essential for they users.
Gesecolor on Facebook daily
London 2012 design icons.
Once again topic about Olympic Mascots 2012. I liked this post and comments on Designweek , so i decided to share it here.
I was writing about the same topic earlier this year, where i was defending this creation as a done quite good according to a British style since London is the hosting place for the games this year. You cna read it here without scrolling:
Why does some commercial brands has limited age while others stays on top for so long?
When was the last time, when You saw a Pedigree (dog food) advertisement on the TV? (talking about Europe now) instead of new Ultima and Purina ones?
When was the last time You saw a Coca-cola advertisement on cinema screen or or Rolex watches in fashion magazine? Yesterday? I believe You even if You say You are seeing it now as same as You were watching at it 30 years ago.
Why it is so, that some Brands overcome several generations, but some struggle to stay and on. Is it a plain success or luck to be born in the right time and right place, or focusing and immunity against failing, that leads to the safe place on the pinnacle? Well, first of all some of them just are brilliant brands, which were lucky to be first in their niche such as samples i named above: Coca-cola soft drink produced for mass audiences, for everyone and everywhere and Rolex defined to be placed from the beginning on the luxurious shelfs and worn by celebrities. History of Coca-cola is explained here, consumption by capital for now You can check out here. Facts and history about being on the watches market from the very first days & specific high end strategy about Rolex brand is explained very briefly in this presentation i found online. By the way as a fact, Rolex is also the largest single luxury watch brand. that means they are producing watches only under rolex name, they don’t have other family products (watches) with other names.
And then there comes brands, which lives bright, but shorter lives, just because producer gets into trouble such as Pedigree did, so eventually producer must replace it with some other brand or to switch spotlight to other name from the product arsenal line to keep competition-up in the niche. See how many pet food companies actually have several brands under them.
I used dog food as a sample, but thats the way to show the system , which alive in every industry, the thing is that some of the brands just doe snot fail, some are just are not so lucky to escape being broken part in the product family chain at some point.
Gesecolor on Facebook daily
Street market works as an advertisement campaign.
Went to the most stylish shopping mol El Corte Ingles here in south of ‘Spin, looking for sunglasses (curious for legal market price & other designs than those 3 distributed on black market), which i see daily here in the hands of african street-sellers. Carrera – is a trademark belonging to Salfio Group S.p.A. that designs and produces sunglasses and sports eyewear. Founded in Austria in 1956, it now operates from Padova, Italy. The price for this youthful brand original products is not so high (starting from 100 eur even in the latest collections), it is definitely very affordable for the 20-30year olds, to get the look as from MTV scene for example.
So, even in tangible reach for original items for mass audience, replica market wrap-on & wrap-off shelfs shows that this is definitely the TOP brand of mainstream for this year, last it was Ray Ban as i remember.
In fashion & tech world black market is one of the ways , where the popularity of trends are set-up for sure, it is like an advertisement campaign.